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Liquid Rage No Fish Can Resist

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Why Fish Attractants?

Shape, noise, motion and technique are all very important factors that cause fish to strike a lure. But getting a strike and landing a fish are two very different things, and this is where fish attractants really shine. Numerous Studies, not to mention years of empirical knowledge, show that fish can spit a lure in a fraction of a second. If the bait being used feels unnatural or has an unnatural or negative odor, the odds of hooking that fish are very low.

Did you know that a fresh water bass can detect 1/200th of a drop of a substance in 100 gallons of water? That a bass can detect a prey fish ordor source at 25 feet or that bass have been noted to have a better sense of smell than even the best bird dog?  With that sense of smell the masking powers of a quality fish attractant are critical in hiding unpleaseant odors such as gas, sunscreen and cigarette smoke. 

Using a quality fish attractant is highly effective in “tricking” the fish into holding the bait much longer and in some instances up to 30 seconds longer. So while the shape motion and retrevial technique of a lure may be the primary factor in bringing the fish to within striking range, the taste and smell of the bait are critical factors in getting that fish committed to the strike and holding the lure longer. Simply put, adding a quality fish attractant to your arsenal will convert more follows to hook ups. How well do fish attractants work?  Check out our article section or some of the comments on our testimonials page!


This stuff is amazing! The first time I used it I really thought it wouldn't last. I've used the sprays and other attractants so I wasn't interested in applying stuff every other cast but this stuff is tough and grabs onto the bait. Great product and will always be in my tackle box...Read More

Dave Gilmore

I often get asked...can fish even smell? The answer is YES! Fish have 5 senses, Just like us. It differs from different species of fish. Vibration, Eyesight, Smell, Taste and touch. We can all agree that eye sight and vibration plays a great part into certain fish feeding habits. But Smell and taste is still a major factor and it becomes a bigger factor when the conditions get tougher. During several tournaments this year this is where Liquid Mayhem made a difference in the results for me. I was able to capitalize on getting key bites using liquid mayhem when the bite was tough. The Rage guys have put a great product together that helped me and my clients put more fish in the boat. They way they packaged it and it applies it doesn't get spilled everywhere and it stays on the bait for a long time. It's a no brainer now. Whether I'm fishing on the boat for giant smallmouth or jacking simcoe lakers, I always use rage fish attractants....Read More

Sebastien Roy Seabass Outdoors

Last Updated 2019/03/16 03:02:42PM 

American Sport Fishing Association
American Sport Fishing Association